Ricardo Howard
Elon Musk roasts Don Lemon less often these days than he roasts Sam Altman, but the sharpest recent example of Musk's insult style still shows the same pattern: personal jabs stacked on top of a genuine commercial rivalry, aimed at a public figure who runs a media operation Musk considers adversarial. The Altman feud, reignited on July 10 when Apple (AAPL) sued OpenAI over alleged theft of hardware secrets, offers the clearest working model of how Musk turns a legal dispute into a public taunt, and it is worth examining on its own terms because the companies involved now carry real, tradable market value.
The Trigger: Apple's Lawsuit Against OpenAI
Apple's July 10 complaint accuses OpenAI of misappropriating hardware secrets, and Musk treated the filing as an opening. He resurfaced an old post calling Altman
