The UK Competition and Markets Authority (CMA) has proposed rules that would let app developers direct users toward payment methods outside the Apple (AAPL) App Store and Google Play, a move aimed squarely at the commissions both platforms charge on in-app purchases. The proposal, published Tuesday, targets what regulators see as artificial restrictions on how developers can transact with their own customers.
At a Glance
- CMA proposes allowing UK developers to steer users to off-platform payment options
- Any fees for enabling this steering must be fair, reasonable, and lower than current app store commissions
- Regulator is also weighing mandatory NFC access on iOS for third-party contactless payment apps
- Google says it already updated Play Store terms and fee structure earlier this month
- Apple had not responded to requests for comment at the time of the CMA announcement

What the CMA Is Actually Proposing
The core of the proposal addresses



